The MSc in Strategic Management and Digital Marketing equips you with the skills and knowledge to excel as a leader in the evolving digital landscape. By combining a robust foundation in strategic management with cutting-edge digital marketing expertise, this programme prepares you to design and implement impactful, data-driven strategies that drive success in today's digital economy.
Through a blend of theory and practice, you will gain insights into real-world success stories and develop the ability to innovate using advanced tools and techniques. This MSc is tailored to meet the demands of employers seeking marketing professionals who can navigate complex business environments and harness digital opportunities to create measurable value.
Graduates of this programme will emerge as agile, forward-thinking marketing managers ready to shape the future of digital marketing and lead organisational growth in competitive global markets.
| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| MGT5204 | Management Science and Decision Analysis | 5 ECTS | |||||||||
| MGT5207 | Strategic Management and Enterprising | 5 ECTS | |||||||||
| MGT5208 | Cognitive Heuristics and Judgment in Managerial Decision Making | 5 ECTS | |||||||||
| MRK5011 | Advanced Digital Marketing Strategy | 5 ECTS | |||||||||
| MRK5812 | Digital Analytics for Marketing Management | 5 ECTS | |||||||||
| MRK5813 | Digital Marketing Channels | 5 ECTS | |||||||||
| Supplementary Unit | |||||||||||
| MRK3704 | Advanced Research Methods | 4 ECTS | |||||||||
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| Semester 2 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| MGT5202 | Strategic Human Resources Management | 5 ECTS | |||||||||
| MRK5013 | Online Advertising | 5 ECTS | |||||||||
| Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints) There are four streams of study-units; two streams pertaining to the Marketing stream and another two streams pertaining to the Management stream. Students are to select 1 study-unit from each stream. Study-units from one stream cannot be substituted by study-units from a different stream. Marketing Triplet 1: Students are required to choose ONE elective study-unit from the following. | |||||||||||
| MRK5021 | Strategic SEO and Content Marketing | 5 ECTS | |||||||||
| MRK5022 | Retail and eCommerce | 5 ECTS | |||||||||
| MRK5827 | Cooperation and Competition in Complex Markets | 5 ECTS | |||||||||
| Marketing Pair 1: Students are required to choose ONE elective study-unit from the following. | |||||||||||
| MRK5014 | Internationalization: Decisions and Strategies | 5 ECTS | |||||||||
| MRK5023 | Marketing Strategy for Network Products and Technology | 5 ECTS | |||||||||
| Management Pair 1: Students are required to choose ONE elective study-unit from the following. | |||||||||||
| BEM5107 | Project Management and Design | 5 ECTS | |||||||||
| MGT5205 | Service Design and Operations Strategy | 5 ECTS | |||||||||
| Management Pair 2: Students are required to choose ONE elective study-unit from the following. | |||||||||||
| BEM5108 | Applications of Emerging Technologies and AI | 5 ECTS | |||||||||
| MGT5203 | People Performance Metrics | 5 ECTS | |||||||||
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| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| EMA5922 | Dissertation | 30 ECTS | |||||||||
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This programme of study is governed by the General Regulations for University Postgraduate Awards, 2021 and by the Bye-Laws for the award of Master of Science - M.Sc. - under the auspices of the Faculty of Economics, Management and Accountancy.
